Online Glasses Retailers Ranked by Product and Brand Range – Canada, 2025
Canada’s online optical market continues to expand, with consumers expecting the same variety and service once found only in-store. This 2025 report identifies the country’s leading e-commerce retailers for prescription glasses, ranked by product and brand range. The findings point to a dynamic space where international platforms and domestic players compete to set new standards of choice.
Key Findings
- SmartBuyGlasses.ca tops the Canadian market by a wide margin, offering over 49,000 frames across 267 brands.
- Eyeglasses.com maintains its global strength in brand diversity, ranking first in this metric with 346 brands, though smaller in product count.
- Domestic brands such as Kits.ca and NewLook.ca perform well regionally but remain far behind in total volume, underscoring the international dominance of cross-border eyewear retailers.
Online Glasses Retailers Ranked by Total Frames (Canada, 2025)
| Rank | Domain | Total Frames |
| 1 | smartbuyglasses.ca | 49,046 |
| 2 | eyeglasses.com | 17,692 |
| 3 | framesdirect.com | 8,910 |
| 4 | kits.ca | 3,521 |
| 5 | fashioneyewear.com | 3,234 |
| 6 | newlook.ca | 2,345 |
| 7 | zennioptical.com | 2,159 |
| 8 | eyebuydirect.ca | 1,627 |
| 9 | lenscrafters.ca | 1,430 |
| 10 | clearly.ca | 1,266 |
| 11 | specsavers.ca | 1,059 |
| 12 | glasses.com | 898 |
| 13 | warbyparker.com | 333 |
| 14 | oscarwylee.ca | 216 |
| 15 | baileynelson.com | 166 |
| 16 | iris.ca | 100 |
| 17 | sunglasshut.com | 3 |
Online Glasses Retailers Ranked by Total Brands (Canada, 2025)
| Rank | Domain | Total Brands |
| 1 | eyeglasses.com | 346 |
| 2 | smartbuyglasses.ca | 267 |
| 3 | framesdirect.com | 193 |
| 4 | kits.ca | 117 |
| 5 | fashioneyewear.com | 111 |
| 6 | newlook.ca | 101 |
| 7 | lenscrafters.ca | 38 |
| 8 | specsavers.ca | 32 |
| 9 | glasses.com | 27 |
| 10 | clearly.ca | 21 |
| 11 | iris.ca | 16 |
| 12 | eyebuydirect.ca | 9 |
| 13 | zennioptical.com | 5 |
| 14 | sunglasshut.com | 3 |
| 15 | warbyparker.com | 1 |
| 16 | oscarwylee.ca | 1 |
| 17 | baileynelson.com | 1 |
Cross-Border E-Commerce Redraws the Map of Canada’s Eyewear Market
Canada’s optical e-commerce market reflects strong cross-border integration with the U.S. SmartBuyGlasses dominates both frames and brand availability, while Eyeglasses.com leads narrowly on brand count, leveraging its established supplier network. Domestic platforms such as Kits and New Look demonstrate regional traction but remain significantly smaller in SKU scale. As Canadian consumers grow more accustomed to international fulfillment, assortment depth and delivery reliability are likely to outweigh local footprint advantages.
Beyond Product Range: Accessibility and Local Support Define Confidence in Canada
In Canada’s geographically vast market, buyers look for dependable customer support as much as frame diversity. The assurance of local service teams, bilingual communication, and prescription fulfilment within Canadian labs adds tangible value. Retailers that clearly outline coverage for adjustments, repairs, and returns often convert first-time buyers into long-term customers.
Methodology
The data for this ranking was collected in September 2025 and reflects the number of publicly listed products and brands available on leading online eyewear retailers in each market.
Only active e-commerce domains shipping to the respective country were included in the analysis.
Each retailer was evaluated across two core metrics:
- Total Frames – the number of individual glasses or sunglasses SKUs visibly listed online.
- Total Brands – the number of unique eyewear brands represented in the catalogue.
Counts were obtained through a manual audit of product listing pages, ensuring parity across markets and excluding duplicates, discontinued listings, or non-eyewear products (e.g., accessories or lens cleaners).
Results represent an independent snapshot of online product variety, not sales performance or market share.
If you believe another domain should be considered for future updates, please contact us to submit your suggestion.